Business Profile

Google Review Reply Templates: 20 Examples You Can Copy

Updated October 28, 2026 · By the Business Profile for Google team

Templates save time, but customers can spot a copied reply. Use these as a base, then add the reviewer's name and one specific detail from their review.

5-star reviews

  1. Hi {name}, thank you so much for the wonderful review! We're thrilled you enjoyed {detail}. See you again soon.
  2. {name}, this made our day. Thank you for taking the time to share it, and for choosing us.
  3. Thanks, {name}! We'll pass your kind words on to {staff name}. We can't wait to welcome you back.
  4. We really appreciate it, {name}. So glad {detail} was exactly what you were looking for.
  5. Hi {name}, thank you for the five stars and for recommending us to friends. It means a lot to a small team like ours.

4-star reviews

  1. Thanks for the great review, {name}! If there's anything that would have made it five stars, we'd love to hear it.
  2. Hi {name}, we're glad you enjoyed {detail}. Thanks for the feedback about {issue}; we're working on it.
  3. Thank you, {name}! Happy to hear you had a good experience. Hope to see you again soon.

Mixed (3-star) reviews

  1. Hi {name}, thank you for the honest feedback. We're glad you liked {positive}, and sorry {issue} fell short. We've shared this with the team.
  2. Thanks, {name}. We'd love to understand what would have made your visit better. Feel free to reach us at {contact}.
  3. Hi {name}, we appreciate you taking the time to write this. Your point about {issue} is fair, and we're looking into it.

Negative (1-2 star) reviews

  1. Hi {name}, I'm sorry about {issue}. That's not the standard we hold ourselves to. Please contact {contact} so we can make it right.
  2. {name}, thank you for letting us know, and I apologise for the experience. We'd like to learn more; could you email us at {contact}?
  3. Hi {name}, I'm sorry we let you down. We've spoken with the team about {issue}. We'd appreciate the chance to do better.
  4. We're sorry to hear this, {name}. Please ask for {manager} next time or call {phone}; we'd like to fix this personally.

Reviews with no text (rating only)

  1. Thanks for the five stars, {name}! We hope to see you again soon.
  2. Thank you for the rating, {name}. If you have a moment, we'd love to hear more about your visit.

Reviews in another language

  1. Reply in the reviewer's language if you can, even briefly. A short thank-you in their language is better than a long reply they can't read.

Business-specific openers

  1. Restaurant / cafe: "Thanks, {name}! So glad you loved the {dish}."
  2. Service business: "Thank you, {name}. We're happy the {job} went smoothly."

Let AI draft the first version

Business Profile for Google drafts a reply for each review in the tone you choose (friendly, professional, apologetic or concise), using the reviewer's name and your business name. You always review and edit before anything is published. On supported iPhones the draft is generated on-device.

For complaints, read how to respond to negative Google reviews.

Frequently asked questions

Is it OK to use templates for Google review replies?

Yes, as a starting point. Always personalise with the reviewer's name and one specific detail from their review so replies do not look copied.

How long should a review reply be?

Usually two to four sentences. Long replies are rarely read, especially on mobile.

Should I include keywords in review replies?

Write naturally for the customer. Mentioning what they bought or the location they visited is fine; stuffing keywords is not.