Google Business Profile Posts: Updates, Offers and Events (and How to Schedule Them)

Updated October 28, 2026 · By the Business Profile for Google team

Posts let you put news, offers and events directly on your Google Business Profile, where people are already deciding where to go. They're free and take a minute to create.

The three post types

• Update: news, new products, opening hours changes, behind-the-scenes. Add a photo and an action button such as Learn more or Call.
• Offer: a promotion with a title and dates, and optionally a coupon code, a link and terms.
• Event: something happening on specific dates, such as a tasting, workshop or sale weekend.

What makes a good post

• One clear message per post.
• A real photo of your product, team or premises, not stock imagery.
• The key information first: what, when, and the benefit to the customer.
• A clear action: call, book, order or visit the website.
• Follow Google's content policies: no misleading claims, use the Call button instead of typing phone numbers into the text, no prohibited content.

A simple monthly plan

1. Week 1: an update about something new.
2. Week 2: an offer for a slower day or product.
3. Week 3: a customer story or a photo of your team.
4. Week 4: an event or a reminder of upcoming holiday hours.

Scheduling posts ahead of time

Google publishes posts immediately when you create them in Maps or Search. If you prefer to batch your posts once a month, Business Profile for Google lets you create updates, offers and events and set a Publish at time; the app publishes them for you at that time, for one location or several.

Planning holiday hours too? See how to update hours for multiple locations.

Frequently asked questions

What types of Google Business Profile posts are there?

The main types are updates (news and announcements), offers (promotions, optionally with a coupon code and terms) and events (with a title and dates).

Can I schedule Google Business Profile posts?

Google's own interface publishes posts immediately. To plan ahead you can use a tool that publishes at a time you choose, such as Business Profile for Google, which can schedule posts, offers and events from your phone.

How often should I post?

Consistency matters more than volume. One useful post a week keeps your profile looking active and gives searchers a reason to choose you.